NIKE ZOOM - Poster sites in major cities around China were fitted with a shoe display that was equiped to send a Bluetooth signal aimed at nearby users. When people got close, a stopwatch was activated on their phones, and they received a message telling them to race to a Nike store nearby, where a second Bluetooth signal stopped the stopwatch and recorded their time. Each day the fastest runner would win a pair of shoes from the poster, until none were left.

GOLD - One Show Interactive

NIKE ZOOM

NIKE ZOOM

NIKE ZOOM